How To Improve Your Pest Control Website SEO

Improving your pest control website SEO is the best way for you to rank higher in organic search results. This is definitely a marketing goal you want to achieve as higher rankings would often mean more quality website visitors, and more quality website visitors garners more leads. Quality leads is something every company wants to gather as these increase sales and promote repeat customers.

There are 7 ways you can improve your pest control website SEO, and we delve into each one below:

#1 Keyword Research and Utilization

Your SEO will heavily rely on keyword research since a chunk of your content and optimization practices will revolve around your targeted words and phrases.

It is important to know what kind of words, or string of words, your ideal consumers are typing into search engines. These are what connect the right set of people to your company, which definitely results in a win-win situation for you both.

By doing ample research while taking both the industry as a whole and your locality into consideration, you can gain more visibility online. Try targeting specific services and pair it with your service area, and mix it up with similar variations.

#2 Optimize Your On-Page Content

In optimizing your on-page SEO, you will need to determine your targeted keywords and keyword phrases. Once you have them, apply accordingly to all of your web pages by adding them to the meta titles and image descriptions.

These may not seem like much at face value, but they actually help the search engines analyze your web pages better and help them tell it apart from the rest scattered around the internet. The more consistent and relevant your keywords are, the better your website pages can stand out.

Moreover, this gives your potential customers the previews of the pages they are displayed. This can help them determine if your page is the right choice for them based on their search – and if you did your keyword research right, it most likely is a great match!

#3 Optimize Your Website Structure

Despite living in a digital age, Google’s algorithm that analyzes all websites can get easily confused. This is why companies that want to rank high need to make things simple and obvious for the algorithm to catch on. Oftentimes, companies just need to revamp their website structure.

In order to do this, we suggest maintaining a clean on-site navigation system that is packed with relevant information. This includes pages like Home, About Us, Privacy Policy, Services, and Contact Us. Moreover, these should each have a clean URL structure that helps consumers determine what specific page they are on – not just a bunch of jumbled words and numbers. For instance, your Services page would ideally have a URL like “https://yourpestcontrolcompany.com/about-us.”

#4 Optimize Your Images

Every single image displayed on your website should have descriptive text applied to its metadata, as well as an ALT tag.

An ALT tag is what search engines analyze when reading content within the images. You can update this by simply renaming all the images file names based on the media they display. Moreover, ensure that you utilize a keyword so that your images show up in search as well.

#5 Publish Regularly

By publishing relevant content regularly, you get to maintain a status of authority, relevancy, and trustworthiness. This proves to the search engine that you are a leader within the pest control industry and that you keep up to date in all the important news.

Moreover, by consistently churning out helpful information, you are inviting new readers and loyal ones to keep coming back to your website. It is important, however, to always include keywords within the body of your content as well as your headlines.

#6 Get Rid Of Your Site’s Weight

One factor that often goes overlooked in your website’s speed. The ideal time frame is between two to three seconds max. If your site takes longer than that to load, you can expect to have higher bounce rates as over 40% of readers will not wait that long.

There are many ways to make your web pages load faster and keep your readers on your site long enough to rank high. Some of the most suggested practices include:

• Reduce image size
• Minimize HTTP requests
• Combine files
• Choosing quality host provider
• Reduce server response time
• And more

#7 Build Links

There are two types of links you should build in order to establish credibility, maintain authority, and enhance user experience:

Internal Links – points from one of your web pages to another one of your webpages.

External Links – Also known as backlinks, comes from other websites pointing to your website.

You’re All Set!

By following these 7 practices, you can significantly improve your pest control website’s SEO and be well on your way to ranking higher in organic search results.