Shaw Pest And Termite Have A 119% Surge In Website Visitors, Leading To More Than 24 Calls Monthly

Client Overview

Dave began his career in the pest control profession over 34 years ago with no idea he would soon be leading one of the county’s busiest pest management facilities. Nathan, his business partner, holds two state certifications and is currently pursuing his master’s tech outfit. Shaw Pest & Termite Control was established by both of them to reflect the ideals they hold important.

The company, which first expanded through word of mouth and other traditional marketing methods, was looking for more efficient ways to sell its services and reach a larger audience in its region. Additionally, they desired to strengthen their web profile as an authoritative source for information about pests and pest control.

The Challenges

Dave began his career in the pest control profession over 34 years ago with no idea he would soon be leading one of the county’s busiest pest management facilities. Nathan, his business partner, holds two state certifications and is currently pursuing his master’s tech outfit. Shaw Pest & Termite Control was established by both of them to reflect the ideals they hold important.

The company, which first expanded through word of mouth and other traditional marketing methods, was looking for more efficient ways to sell its services and reach a larger audience in its region. After a few years, Dave and Nathan realized that their business was still growing at a steady rate—but it wasn’t as fast as they wanted it to be. Additionally, they desired to strengthen their web profile as an authoritative source for information about pests and pest control.

The Solutions

Pest Control SEO is a pest control-specific SEO business that provides its clients with world-class SEO approaches and methods. We take satisfaction in being pest control specialists, bringing our clients’ websites to the top of search engine results pages. 

We helped Shaw Pest & Termite Services with our customized SEO plans that are guaranteed to increase traffic on the client’s website within a month’s time. We’re happy to announce that we helped them achieve this goal by implementing our tried and tested SEO strategies.

We used our proven system to create a website that resonates with their prospects while also ranking highly in search results when people searched for pest control services in their area. We created an extensive and targeted SEO plan for them that would give them the ability to reach new customers online.

Pest Control SEO In-Depth Approach

Content Audit:

After doing a full audit of the content Shaw Pest & Termite Control had previously employed, we were able to conclude that, while they had excellent content, it lacked critical essentials required for it to be a source of new clients for the company. A lot of the information was poorly formatted and lacked any targeting or keyword use. These flaws, along with a lack of authority, resulted in site distrust. Simply, Google did not believe the site would deliver valuable information to users and ranked it appropriately.

Keyword Research:

This is a crucial aspect of our SEO strategy. By determining the keywords that the customer looks for in order to make a decision, we can create content that revolves around those words or phrases, allowing our material to rank well. We optimized the site by building city-specific pages in order to rank for a variety of “city + keyword” combinations. We tracked the terms that customers used when they needed to make a judgment about their demands for our client.

Content Strategy:

One of the most widespread misconceptions regarding written content nowadays is that it consists just of words. The finest content strategy is meticulously thought out ahead of time, and it usually takes a sequence of well-placed words across numerous articles before its effect can be seen. We wanted to use their ideas to tell a tale to prospective clients. By doing so, we gave our clients a better possibility of converting a user as soon as they visited the website. As the campaign progressed, we conducted additional keyword research and updated our list of targeted keywords as necessary.

Link Outreach:

This is the final component of the puzzle. We took the time to discover the sites that operated in the client’s vertical in order to ensure that the customer received a consistent amount of inbound links from relevant sites. Following that, we initiated a link-building campaign based on the new content developed for the site. Because there was new information on the site, gaining links through outreach was much easier.

The Results

Our goal was to help Shaw Pest & Termite Control solidify their position as a leader in their market by leveraging the power of SEO to increase and maintain their online presence, while also building trust and rapport with potential clients.

The results were astounding. We witnessed a 119% boost in website traffic and more than 24 calls a month from potential clients who were ready to make an appointment or schedule service.

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