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In this digital age, it is important to know how to use technology to your advantage. Despite the ever-growing number of competitors on the market, there are many tools that can help your business flourish, and all it takes is determining which ones work best for you.
One of the most crucial tools you can invest in for your business is Search Engine Optimization (SEO). Pest control SEO in New York City may be daunting, since companies can easily drown out by choosing to service in such a big and busy locale. However, with the right strategy in place and an efficient SEO partner by your side, you’ll soon realize that all it takes is a good chunk of dedication and a whole lot of research.
If you want to learn more about how Pest Control SEOS can help you get a head start on your pest control SEO here in NYC, keep on reading!
Before putting in your time and hard earned money into a project, it is best to understand the end goal and why this process is necessary. Many companies may have a good idea as to what SEO is and how it can be advantageous, but only a handful know how it works.
SEO stands for Search Engine Optimization. This pertains to how Google and other search engines analyze information from multiple websites and determine which ones make it to the top of the results page.
When a potential customer types in keywords such as “pest control service”, “pest control NYC”, or other similar phrases, they will be redirected to high quality sites that have information on these keywords.
These sites show up on the first page of search results, with 3 of them being highlighted in what we call a “map pack”, but more on this later on.
Studies show that the majority of readers focus only on the first three links and do not even bother to look through websites beyond the first page. For this reason, it is important to get your website up there. Visibility and authority are what drive in solid leads that translate to sales. If you do your customer service right, those sales turn into loyal patrons.
Sounds good? Let’s get started.
An effective and thorough SEO strategy comes with many faculties. Not only do you want to make sure your website is up and running at its peak, but you want to prioritize all the other sources that connect to your site as well.
The 5 main factors that we look into when shaping up any SEO strategy are:
When it comes to tactics, there is no one-size-fits-all option. Each and every SEO strategy we churn out is tailored to fit your business needs and goals. So before finalizing plans, we first take a look at where your company is at in terms of the 5 factors above.
Next, we assess the many ways we can pull these factors in your favor. Based on how your local audience and/ or potential consumers interact, we devise a long-term plan that can slowly but surely get you on top – not only in search results but the top of mind as well.
Now that you have a better idea as to what goes into an SEO strategy and how we start things off, we’d like to take you on a more detailed guide as to how we do things at Pest Control SEOs and what you can expect from partnering with us.
It all starts with good conversation. We like to begin with speaking with your team so that we can both determine if we’d be a good fit for one another. We’ll discuss all things about your business, the pest control industry, as it is today, and your goals moving forward. In this step, there will be no sales pitches or limited time only offers. That’s all just unnecessary pressure.What we aim to do in this first step is get to know you and your team more, and see how we can help you grow your business.
Should you decide that you want to take on our services, we can move along to step 2 – SEO discovery. This is where we discuss your company’s objectives, what steps we need to take to achieve them, and how to plan to execute those steps.
Next, our team will put together a thorough proposal detailing all the services we recommend for your business to meet your goals. We will also fully disclose the list of tasks you can expect us to perform, the anticipated timeline for completion, and rates – we like to keep things as transparent as possible.
When we say tailored fit, this means that we only include steps we feel are most advantageous to your business specifically. This takes into consideration where you are located, how long your company has been around, the types of services and products you offer, and everything else about your company!
On to the last step: action. Once you approve of our proposal and give us the go signal to move things along, we execute our plan. We do not believe in setting it and leaving it, either. We make sure to monitor the progress of each campaign, track all of the results coming from the efforts made, and stay on top of all the leads that have been generated.
This way, we don’t only get to show you concrete data as to how your audience’s purchasing decision goes, but we also get to show how much positive ROI your business can enjoy from an effective SEO strategy.
All it takes is the right team to make it work. Give us a call today and see how we can help bring your pest control company on top!
Info that will change the way you look at Internet Marketing! Based on real world examples & case studies of other Pest Control companies