© 2022 pestcontrolseos.com
Pest control is an in-demand service that not just anyone can take on. By now, you must have seen it all – from creepy crawlies to families of rats. Only you have the expertise to cut the widespread infestation at the source and keep it at bay. However, it is not enough to have the skills to control pests, you also have to know how to connect with an audience that needs your skills today!
This is where pest control social media marketing comes into play. There are loads of free tools online that you can use to your advantage, and social media may just be one of the most accessible ones to start off with.
With different social media marketing methods, paired with other forms of digital and traditional marketing, you can better find yourself at the top of search results and into the inbox of many potential customers.
Below, we discuss a complete guide to all things social media marketing for pest control businesses, including different strategies that can work with your brand, why social media marketing is important, and how we can offer social media marketing services for your pest control company.
Social Media Marketing is a form of digital marketing wherein you create content to publish on social media platforms. There are many platforms each business can choose from, the seven most popular ones used for marketing are:
Even websites such as Snapchat, Reddit, Quora, Digg, Tumblr, and the like can be considered social. However, these are not widely used for marketing purposes.
Furthermore, you can even boost your posts or run them as ads in order to get them in front of a wider audience. Each platform has built-in metrics that you can refer to in order to keep track of your progress and calculate ROI. Lastly, the types of content you should create will firstly depend on the platform you choose.
When looking at the list of 7 popular social media sites above, it is important to note that your business does not need to be on every single one of them. Your social platforms are your way of connecting with your potential customers and having an open discussion with a group who shares your interests and values. It is the perfect avenue to interact with them, share information, receive feedback, and even redirect them to your website. For this reason, it is crucial to understand your target market and know where they would spend their time looking for you. Once you’ve narrowed that down, these are the platforms that you should channel your effort on.
Just like other marketing efforts, social media has its own set of benefits. While there are multiple, we’ve decided to zero in on the top 4 advantages that social media marketing can offer your brand:
There are millions of people on social media today, and having an online presence within the platforms gives you the opportunity to reach them. Moreover, social platforms are highly engaging, which makes them perfect for brand awareness. Thanks to the many ways you and your audience can interact, such as comments, likes, shares, reposts, and saves, they can better get to know you and what you have to offer.
Lastly, by including relevant links to your website on the posts, you can direct your social media traffic there.
There is no denying just how engaging SMM can be. The many platforms that help you connect with your audience can be maximized in order to foster relationships with them. The more that you interact with them on your posts through responding to comments and questions, providing assistance, or even just joining a discussion, the more that they will be inclined to trust and support you.
There are many ways you can use SMM to generate leads such as including links to your websites and special offers, hosting live videos, run ads, and more. What’s great about social media is that those that opt to engage with what you publish are those interested in it. Once you have gathered enough leads, you can then use other tactics to convert them into sales.
Competitive research is an important facet of marketing since this is where you can identify your competition, what their strengths and weaknesses are, and assess where your greatest opportunities lie. With SMM, you can clearly see what your competition is doing when it comes to how they decide to promote products, ads they are running, strategies they are implementing, and how much they interact with followers.
It is also a great way to see what is and is not working in their favor, so you can better evaluate which approach you want to pursue.
A strong social media strategy consists of many stages. It is important not to rush into any campaign so as to ensure that you are sending the right kind of message, to the right people, on the right platform. Of course, there is always room for trial and error; this is how you end up with things that really click.
However, to make sure that you start off on the right foot, take these steps when considering your pest control social media marketing strategy:
Getting to know your audience should always be your first step because this is what you want to plan your strategy around. Knowing their needs, interests, and where they spend time online will get your campaigns a more positive ROI faster.
With your target audience in mind, decide which platforms you want to focus on so you can efficiently meet them where they’re at. Moreover, deciding which socials to pursue can also narrow down the kind of posts you will be making since some perform better depending on the channel.
Your marketing strategies should be data-driven, no matter what goal you are trying to achieve. There are many metrics offered on social media, and while you do not have to focus on all of them, you should decide which ones are most important to bring up.
Some metrics that may be a KPI for you and your brand include:
Having a competitive analysis handy can help you get a better sense as to what works within your industry and locale. Moreover, this is a great way for you to see which part of the industry is underserved and how you can fill in that gap.
With unique and engaging content, you are giving your users more of a reason to follow your page and eventually start signing up for your services. When we talk of engaging content, there is no one size fits all option. It entirely depends on who your audience is, what they like, and their purchasing journey.
Once your content is ready, plot them out in a timely manner to ensure that the information you give is not chaotic or messy. Moreover, monitor all the interactions and engagement that your content brings. There are many free online tools and even built-in options to help you with this.
Social media is highly accessible and relatively user-friendly if you have the patience for it. However, marketing can get heavy especially when having to maintain campaigns for long periods of time. To give you the freedom to focus on your business, it is suggested to outsource a pest control social media marketing agency to take care of everything for you.
The agency you choose should be able to align with your goals and deliver based on your values. They should also be transparent, and communicative, and have a good set of reviews under their belt.
Here at Pest Control SEOs, we ensure that all your social media marketing needs are well taken care of in order to deliver a positive ROI and keep your customers coming.
Info that will change the way you look at Internet Marketing! Based on real world examples & case studies of other Pest Control companies