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Pest Control, Web Design Company

“Your Comprehensive Guide to Web Design for Pest Control Companies”

With consumers and businesses all going digital, traditional marketing is now regarded as complementary add-ons to a strong online marketing plan. While there are many digital tactics to pursue, your website is the forefront and lifeline of your entire digital marketing strategy. This is why it is most important to prioritize your pest control web design if you haven’t created a site, are not getting positive ROI from your current website, or have not been keeping it up to date.

Your website is one of the best avenues to reach potential customers, nurture your leads, maintain relationships with repeat customers, and also increase brand awareness. All the other marketing efforts you exhaust will ultimately lead back to your website, which is why putting thought and value into your web design is a must.

Below, we talk about what to consider when choosing a web design, the benefits of having good web design, and what to look for in an efficient pest control web design company.

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What Should You Consider When Choosing A Web Design For Your Pest Control Company?

A website’s design is more important than many believe it to be. It’s not enough to just have a landing page with all your information on it, you must consider how well it reads, who should be reading it, how accessible it is, and other factors.

All these and more determine whether or not your website can be an efficient part of your digital marketing strategy. Otherwise, if it is not helping you with sales, then it is only draining your budget and blocking out potential customers.

Web Design

The top 7 things to consider when designing your pest control website are:

  1. The Purpose and Objectives. Start by determining your website’s main purpose and its objectives. This can help you better visualize how you want your readers to flow through the pages. From there, you can narrow down what design elements and content are necessary.
  2. Target Audience. Identify who your ideal customer is and mold your designs around that concept. After all, even if you would want to target everyone online, it is unrealistic to try and please all. Because of this, it is important to focus on the people that can bring in the most revenue and prioritize them when preparing the site.
  3. Responsive / Mobile Friendly. Your audience will most likely be viewing your website on different devices. A lot of search engine queries and even purchases or bookings are accomplished through mobile phones or tablets. For this reason, it is important that your website is accessible and easy to read on any screen size.
  4. Fresh, Engaging, Quality Content. Content is, and always will be, king. While much of your website’s information will most likely remain constant for a given time, such as your About Us, Services, and Contact Us pages, it is important to have pages that are regularly updated. It can be in the form of banners on your homepage or articles on your blog page. New, fresh, and high quality content helps bring a steady stream of foot traffic, and should be accounted for in your design.

5. Features. Added features help make your site more interesting. These can be in the form of online surveys, videos, podcasts, quizzes, social media buttons, QR codes, and more.
6. SEO. This is a big one. Make sure that your website is optimized for search engines. There are many ways to go about it, and it will take months to achieve, but a good SEO strategy will help your website reach the top of search results pages. Ranking in the top 3 links on the first page of search results is where you want to be to garner more visibility and earn positive ROI.
7. Site Maintenance. There are different ways to maintain your website, either  through professional software or through an open source content management system. Your decision on which method to go with will greatly depend on whether or not your team has the capacity to maintain the site yourselves or would need an agency on retainer.

Why Is Web Design for Pest Control Companies Important?

Knowing the things to consider when designing a website is one thing, knowing why it is important to carry all that out is another. There are many reasons why a good web design for your pest control company is crucial.

Apart from the fact that a bold and engaging design makes a first good impression on potential customers, it can also build trust. By having a site that is obviously maintained and built with a lot of thought put into it, your customers will know that you will hold their businesses to that much value as well.

Moreover, good web design is absolutely necessary to improve your SEO rankings and optimize conversions. Last, but definitely not the least, good web design helps in maintaining your brand message and image. This is important for you to be able to reach the top of mind of your potential and repeat customers.

 

What Makes A Good Pest Control Web Design?

In addition to the list of things to consider while planning out your web design, there are a few specific design tactics you must go by in order to create an efficient website:

  1. Navigation. Your website should have an easy navigational menu so that your pages are accessible and the transition from one part of your site to the other is seamless.
  2. Access to Information. More often than not, readers will go on your website to retrieve information from you. This can be in the form of your service types, pricelist, contact numbers, and the like. Make it easy for them to find what they are looking for by having a dedicated spot for important information, and of course its own page.
  3. Fast Loading Time. Your web design should not weigh the pages down to the point that it will take longer than 3 seconds to load. A slow website will only yield higher bounce rates.
  4. White Space. For your readers to fully process your information, it is important to provide enough white space in between blocks of text and also add visuals. This way, your content will be easier to read and flow naturally.
  5. Live Chat. A great way for your consumers to know that their concerns and questions are important to you is by adding a live chat feature. This is a floating button on all your pages that allows your website readers to contact you directly. However, if you do not have a team member available to check this consistently during office hours, at the very least, feature a contact form.
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Things To Look For When Hiring A Pest Control Web Design Company

When hiring a pest control web design company, it is important to ensure that they specialize in all things websites and know how to get your pages ranking in a matter of months. It would also be good to check their past works, the quality of their designs, how much knowledge they hold regarding SEO, and if they have a good chunk of positive reviews.

Lastly, before deciding on a pest control web design company, be sure to check their own website and see if it is catering to your needs as a consumer.

Here at Pest Control SEOs, we value transparency, quality of work, and fostering an efficient work relationship with all our clients. Find out how we can help your pest control web design today!

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