Whether you’ve been in the world of pest control marketing for 5 minutes or 5 years, by now, you would have heard the phrase “content is king”. On the off chance that you haven’t come across it yet - congratulations, now you have!
There are many types of content that you can utilize for your pest control brand, be it for offline or digital tactics. Below, we talk about why content is so important and how to measure your content performance. We also provide a quick list of the best types of content you should be using for your pest control digital marketing in 2024.
Content is one of the most crucial aspects of any pest control marketing strategy and it’s the glue that keeps all your company’s efforts together. In fact, the creation of content is a whole marketing facet on its own.
Content Marketing is essentially the production, organization, and distribution of all content. It connects to other marketing facets such as social media marketing, SEO, Email marketing, offline marketing, and so much more.
Think about it, how would you bring leads to a fully optimized website without content to entice them? How would you land bookings or build a loyal customer base without effective content to connect them to you?
With entertaining, informative, and easy-to-digest content, you can help boost your SEO efforts and help your website rank better. Good content also keeps readers engaged, thus inviting more quality leads that could very well turn into loyal clients.
There are many types of content you can utilize for your pest control brand. You can get as creative as you’d like with each kind, and explore different ways that these can resonate with your target market.
No matter the kind of content you incorporate into your strategy, it must check off the following:
Blog posts are very beneficial to your website. It is a collection of pest control articles that are both informative and entertaining. These articles will help your clients learn more about common pests, simple DIY tips, prevention methods, and so much more.
By providing resources like these, you not only prove how knowledgeable and reliable you are among pest control companies, but you also establish your authority online.
Because these articles are packed with keywords that your potential clients will search for, they also help bring them to you.
Visuals are a very powerful thing. It significantly impacts how much one can retain important information, which is why providing entertaining infographics on pest control-related topics can be a hit with your target market.
These can show guides on how to identify pests, how to prevent them from staying in your home, checklists to maintain a pest-free home or even a calendar of what kinds of pests are more prevalent each month.
Another great thing about infographics is that it’s very shareable, which could boost your social media marketing efforts.
Another type of visual content for your pest control digital marketing is videos. These can be in the form of reels, short clips, long-form videos, or even full-on YouTube tutorials.
Producing high-quality videos with entertaining and informative content can help you showcase your knowledge, services you offer, customer testimonials, or even the same content on your blog in video format.
One last type of video content you can try is live webinars. These can be a rare occasion but are equally beneficial since they allow you to educate and guide your audience in real-time. It is also a great platform to answer any questions and invite them to set up an appointment with you for a customized solution to their problems.
Earlier, we mentioned customer testimonials. Apart from videos, you can also turn these into case studies. Through sharing success stories and your process, you can quickly build credibility and trust among potential clients.
Email is just as powerful now as it was back then. It is a great way to cater to customers at any stage of the sales funnel.
If you have just landed a new lead, you can welcome them with a free pest control guide. If they have booked your service before, you can send them a voucher for their next session or a regular newsletter on pest control
maintenance. Clients who have booked packages can also be sent reminders for when it’s almost time to book another appointment. There are many ways you can utilize newsletters to keep your clients connected.
One of the best ways to garner leads is by offering an incentive - such as a free E-book or quick guide on how to prevent pests. These can be straightforward information on easy prevention methods they can try to rid of common house pests, how to treat common pest bites, and more.
Always incorporate your branding in your guide and end with a call-to-action inviting them to contact you for pest control needs.
Another helpful form of content is FAQs, which can be shared on your website and as static posts. These provide support to some of the most common questions and issues that your potential customers may encounter.
The best way to know if your content is working the way it should is by tracking it. Monitoring and measuring your pest control content marketing efforts are great ways to know what strategies are performing well and which ones need tweaking. The more you get to analyze this data, the better you can optimize it and maximize your resources.
Below are our top 3 tools to get you started:
Google Analytics is a definite must-have for content marketers. It has all the data you will need to monitor, measure, and optimize your campaigns. This includes data on where your traffic is coming from, how many users you’re getting, how high or low your bounce rate is, how long their sessions are, what landing pages are converting most, how your readers engage, and so much more.
What makes this tool even better is that it is not only thorough and complete, but it is also free.
Search Console and Analytics go hand-in-hand when tracking your content. It helps you look into the kinds of keywords that are bringing clicks to your site, what pages are getting the most clicks, the number of impressions you’re getting, what type of queries brought readers to your page, the top referring links, and so much more. Moreover, it is also free.
Semrush helps you look into your competition and the kinds of keywords they rank well for, which gives you a better perspective of where you stand against them. This information tells you where you fall short, and what topics you need to work on to get readers in, and the site essentially helps you monitor your keyword movement across search results.
Content marketing will not only help bring your pest control business to the top, but when done right, it can significantly support your high ranking. Invest enough time, effort, and energy into creating a great content strategy (measuring and optimizing included) and you will not be disappointed!
Gary is awesome, we’ve worked with so many companies but never got the personal attention and care like we did him and his team.
Thanks Gary for your wonderful work. It’s not first time I hired him for a digital marketing campaign. On my 2nd SEO campaign with him for my second pest control business, Gary has again showed he can deliver on what he promises. Would recommend!
I highly recommend Pest Control SEOs for anyone looking for good results. Gary took the time to review my website and give suggestions without a guarantee we will even sign with them, he just wanted to genuinely help it looked like and that’s what drew me to working with his team.
