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By now, you must have had your fair share of insects, wasps, bed bugs, or even rats all over your clients’ property. You of all people understand the demand for professional pest control companies to step in and save the household or office from a chaotic afternoon. While it is a given that only you can take on these unwelcome guests, the question now is how can your clients know you’re up to the challenge?
This is where pest control digital marketing steps in. With the right set of tools, especially in this ever evolving digital era, you can very well get yourself in front of the right audience. Through different strategies, you can help your potential customers discover you and your services better – which, really, is a win-win situation.
Below, we take you through an all-inclusive guide to all things digital marketing for pest control businesses, including the strategies you can apply to your brand, why it is important, and how we can provide pest control digital marketing for your company.
Digital Marketing is synonymous to online marketing. It is basically promoting your brand through digital means in order to connect with your target audience and potential customers. When we talk of digital means, the first thing that comes to mind for most business owners is simply putting up a website. While having a website is certainly an important form under digital marketing, it is equally advantageous to mix in other forms such as:
It is also important to note that while digital marketing helps boost your visibility and garner solid leads, offline marketing efforts are still good to keep around. Traditional media such as business cards, brochures, and networking through physical events are great add-ons to your digital marketing. In fact, these offline tactics are perfect ways to direct your audience to your online space.
Marketing, in general, does wonders for a business – especially when executed well. Digital marketing, however, can produce amazing results because of just how accessible the internet is nowadays.
No matter what industry you are in, chances are, your next customer is online. All it takes is for you to be more visible and help them find you right when they are looking.
Moreover, there are many forms of digital marketing that you can mix and match to find what clicks (no pun intended) for your brand specifically. What’s even better is that digital marketing doesn’t necessarily require a huge budget upfront. There are multiple cost-efficient online marketing techniques for businesses of all sizes.
When it comes to pest control services, your target audience will come looking for you once an infestation strikes. More often than not, they would be starting with a Google Search and, through an efficient marketing plan, they can end up in your website.
So, what exactly comprises an efficient pest control marketing plan?
Recent statistics show that over 81% of consumers do online research before deciding on a company. Moreover, they also communicate and purchase online if the user experience is easy and fast enough.
This is too huge of a percentage to ignore, which is why utilizing various digital marketing tools to your advantage is a must. Below, we discuss some of the best forms of digital marketing that can help bring your pest control company to the top.
Search Engine Optimization (SEO) is the method of improving your website and content visibility on Google and other search engines. By visibility, we mean bringing you up to the first page of search engine results – preferable in the top three links. This is a prime spot since websites that rank here get the majority of the clicks. Those that rank on the lower end of the page, or worse, in the next pages, barely get clicked.
SEO is done by optimizing your website and content through relevant keywords, meta descriptions, making it mobile friendly, gathering inbound links, quality content, URL structure, and much more.
Social media marketing can touch on many platforms such as Facebook, Instagram, LinkedIn, and the like. While it is important for a brand to be on socials, it is just as important to choose which platform is relevant and not try to be on every single one.
The social platforms you choose to be a part of are great avenues for engaging with your target audience. Moreover, you can also track how well your social media marketing is performing through the built-in metrics found in every business page. The types of content you publish on socials can also lead back to your website where many interested consumers can find more details about your services and how they can directly book an appointment.
Many strategies go hand in hand to help boost effectiveness, and content marketing definitely helps to leverage multiple facets of online marketing. The better the quality of your content across all your marketing efforts, the better optimized your pages can be.
This means that when your potential customers type in relevant keywords related to your service, products, and content in general, they can have an easier time connecting with your site.Content marketing is a great way to attract leads and convert them into loyal customers. It is highly effective because you are essentially offering valuable information for free. This can come in the form of:
Also known as PPC, this is a form of digital marketing wherein you pay a certain amount every time someone clicks on your advertisement. Many marketers prefer this way of advertising because instead of using up your budget on an ad that is constantly running, your fee only gets deducted once a potential customer interacts with it.
There are ways to make your ad more visible, as well. Some factors that can affect this include:
Before deciding on a digital marketing agency for your pest control business, it is important to first define your goals and objectives. Once you have that set, communicate this to your prospective agencies and discuss whether or not their services and work ethic aligns with yours.
Moreover, ensure that the company has good reviews, is transparent in their transactions, has a good portfolio, and has the right set of skills to meet your needs.
Here at Pest Control SEOs, we ensure that all your online marketing essentials are checked off and working seamlessly. Moreover, it is important for us to take you on every step we take, and make sure you are up to date on what exactly we are doing for your marketing and the results your brand is enjoying because of it.
Info that will change the way you look at Internet Marketing! Based on real world examples & case studies of other Pest Control companies