Local SEO can be very challenging. Even if you have applied all the practices and methods you have read of, chances are things won’t run too smoothly the first time around. Perhaps your strategy needs a few minor tweaks, or there are elements you have overlooked. No matter the reason your strategy is not driving as much traffic as it should, there is always a fix!
Below, we discuss the top 3 most common local SEO mistakes that pest control companies have made, and how you can quickly fix them to get back on the right track.
Common Mistake #1: Setting It Up, Forgetting It After
Search engines have an algorithm that is ever-changing. This means that keeping on top of things and regularly updating your online presence is crucial if you want to continue to rank high. By putting things up and then being inactive for long periods of time, Google will then interpret this as your business no longer existing.
How To Fix It: The best way to fix this is by updating your website, replacing your old images, updating your contact information, your socials - everything!
Common Mistake #2: Not Targeting The Right Keywords
Some companies think that by targeting popular keywords in general, they get to rank high on search results. In reality, targeting keywords that are specifically relevant to your business and services is how to get a good spot.
The goal of utilizing keywords is to be able to match with potential consumers who are looking for what you have to offer. The more accurate your keywords are to their queries, the stronger the lead, and the stronger the lead, the higher your chances are of landing a sale.
In the event that you just choose random popular keywords, you can definitely expect your bounce rate to get high and your engagement to get low.
How To Fix It: Add your location/ city as part of your keyword phrase. Also, add other areas where you are able to service in order to reach a wider scope. Moreover, utilize free tools to conduct keyword research and continue to monitor their performances on your website.
Common Mistake #3: Website Is left not optimized
It is not enough to build a website if you are just going to leave it as is.
You must optimize it to be as efficient as possible so as to offer a smooth user experience. For instance, almost 60% of consumers use their smartphones to conduct research. This means that you must optimize your website to read well on mobile devices. This ensures that all necessary content, images, buttons, and others are easily accessible.
Moreover, you must make sure that only important elements are included on the site to reduce unnecessary weight. This in turn makes your web pages load faster and lower the bounce rate.
How To Fix It: Check how mobile-friendly your website is using Google’s free mobile-friendly test. Double check if your navigation system is user-friendly and that all important pieces of information (services, location, contact us, etc) have their dedicated pages.
Other Common Mistakes
While the above are the top 3 most common mistakes, other factors often overlooked include:
Must Read: HOW MUCH DO PEST CONTROL LEADS COST?
You’re All Set!
Making mistakes is definitely part of the journey to better SEO. If you notice a dip in your foot traffic or if it has been consistently low, we suggest running through this quick list and see if any applies to your website. If you do notice any elements that need tweaking, there is no need to worry! SEO is a long-term journey and adjusting things along the way is part of the process to success. Pest Control SEOS can help you
Gary is awesome, we’ve worked with so many companies but never got the personal attention and care like we did him and his team.
Thanks Gary for your wonderful work. It’s not first time I hired him for a digital marketing campaign. On my 2nd SEO campaign with him for my second pest control business, Gary has again showed he can deliver on what he promises. Would recommend!
I highly recommend Pest Control SEOs for anyone looking for good results. Gary took the time to review my website and give suggestions without a guarantee we will even sign with them, he just wanted to genuinely help it looked like and that’s what drew me to working with his team.
