How Digital Marketing Can Save Your Pest Control Business

The world today is called the “digital age” for good reason and we all have to keep up if we want to stay ahead of the game.

Because of this, companies of any industry, no matter how traditional or long-standing, find themselves needing to build an online presence. That definitely includes the world of Pest Control.

There are many ways digital marketing can benefit pest control businesses and the more you build on an online presence, the more rewarding it gets over time.

Below, we discuss how digital marketing can save your pest control business in a landscape that is constantly evolving.

Type of Digital Marketing

Before we talk about how it benefits your business, let’s first delve into what digital marketing really is. There are 6 types of digital marketing, all of which work together to form a stronger overall strategy and, when done right, create a more successful brand.

#1 SEO

SEO stands for Search Engine Optimization. This employs different tactics to help your brand show up high on the search results page. The higher your website is on search results, the stronger your visibility and reach.

#2 Content Marketing

This type of digital marketing strategy focuses on what your brand is publishing online to reach a valuable audience. This includes everything on your web pages, the articles you publish, the posts on your social media platforms, and so on. Your content must always be informative, engaging, and accurate.

#3 Social Media Marketing

SMM, or social media marketing, is a type of digital marketing strategy that uses a variety of platforms such as Facebook, Instagram, TikTok, YouTube, and more to promote services, reach a valuable audience, and easily engage with leads.

#4 Pay-Per-Click Marketing

This branch of digital marketing refers to paid advertisements that you can find when surfing the web, watching YouTube videos, utilizing mobile apps, or looking at search results. Once a lead clicks on any of your ads, they are sent to a landing page or a relevant page on your website.

Some may think that this is already what SEO does - show your site on web pages and lead them to your content. Well, you’re not wrong.

However, think of it this way - a good SEO strategy gives you more organic reach. This means that you don’t have to pay every time someone clicks on your website link. With PPC marketing, you gain more paid reach. This is where the term “pay per click” comes from, and that is the main difference between the two.

#5 Affiliate Marketing

Affiliate marketing is better known as influencer marketing. This involves working with third-party influencers to promote your pest control services. This not only helps your potential customers get a “consumer perspective” but it also allows your brand to gain awareness from your affiliate’s current fanbase.

An important factor in a successful affiliate marketing plan is choosing your influencers properly. Most of them have a niche audience, and it would be best to collaborate with those whose audience resonate most with your brand.

For instance, perhaps you don’t want to invest in an influencer with an account mostly promoting restaurants or travel. Instead, you may get better ROI working with influencers who post about organizing a home or all things cleaning. 

#6 Email Marketing

Email marketing remains to be one of the most effective marketing techniques today. This is one branch of digital marketing that helps you form stronger connections with your audience and build a loyal customer base.

You can use email to offer exclusive discounts, send informative content, and personalized reminders. For instance, if your pest control business offers a regular maintenance package, you can use email to remind them that it is almost time for the next session. 

Must Read: WHY IS SEO IMPORTANT FOR PEST CONTROL COMPANIES?

How Digital Marketing Can Save Your Pest Control Business

Offers Targeted, Cost-Effective Advertising Strategies

Back in the day, TV commercials, newspaper ads, and the like were used because they reached a wide audience. But just how much of that wide audience is valuable to you? How much of your advertising budget is being put to good use?

Not every single person who saw that ad had an interest in it nor were they inclined to make a purchase after. Digital marketing changed this.

Now, ads can be targeted to specific demographics, locations, interests, past engagements with your brand, and so much more. This offers pest control businesses a more targeted way to reach their valuable market. This is also a cost-effective way to gain leads and expand your brand visibility where it matters.

Boosts Your Local Customer Base and Gives Opportunities To Expand

Just as it can help you reach a more valuable audience, digital marketing also helps you zero in on the people within your locality. If you are offering your pest control seos services in specific areas, having that information online can help customers from those locations find you faster.

Moreover, as you work towards your Local SEO, your locations will show up on Google Search for any potential customer searching nearby.

Similarly, if you offer services outside of your locality, a strong digital presence and strategic marketing plan can help you expand your reach easily.

Strengthens Credibility, Authority, and Awareness

When looking for pest control providers, it can be fairly easy to compare options online. Through digital marketing, businesses can strengthen their credibility and demonstrate authority among competitors. A few ways to build on this include:

• Gaining backlinks from reputable websites
• Publishing up-to-date, informative articles relating to the industry
• Displaying reviews from verified customers
• Having a professional and presentable website
• and more

Gives Insight To Your Competitors

Competitive analysis is important when keeping your business afloat. With digital marketing, you can better understand what your competition is publishing, what tactics they are employing, what price points they are working with, and most especially - how your target market responds to all of these.

Having the opportunity to see how your competitors move online not only helps you learn from their mistakes but also gives you ideas on how to build on their success. It’s important to note that not every strategy that works for others will work for you. Using these ideas as a guide and tweaking them for your business is key.

Gives You Access To So Much Data That You Can Scale

Gone are the days when you pay money on ads or content and just hope for the best. With digital marketing, you get access to a lot of tools that not only help you leverage platforms but also give you access to a lot of data.

Every move you make online and how your readers respond can be calculated, analyzed, and displayed in graphs. With the right tracking tools in place, you learn things like:

• Number of views, visits, clicks, impressions, purchases, and other engagements
• The different sources of your traffic
• How ads are performing and which ones are working better than others
• How your website is ranking on search engine
• Your reader’s journey through your website
• If your emails are being opened, or if your brand is getting unsubscribes
• and so much more

This data can be used to improve your marketing ways, test out different tactics, and strengthen your pest control brand as you go along.

You’re All Set!

Digital marketing for your pest control business can definitely help in increasing reach, and sales, and continually gaining leads. It also helps you manage your advertising budget effectively and maximize your reach.

It’s never too late to start building on your digital presence. We’d love to help get you started and reach your marketing goals, contact us today!