For years now, companies of all kinds and sizes have been gradually bringing their business online. They are now focusing a big chunk of their marketing efforts on the digital world. This is a result of technology bringing in new methods to make it easier for both consumers and clients to find each other.
If you have yet to bring your pest control business online, it’s time to get moving! Similarly, if you have already started but find that your efforts are not working out in your favor, we’ve got a few tricks up our sleeve to make things happen.
In this article, we introduce you to all things pest control SEO. Here, you’ll learn all there is to know about the benefits you can enjoy, the tips and strategies to try out, and where you can attain quality pest control SEO should you decide to outsource.
What Is Pest Control SEO?
SEO stands for Search Engine Optimization and it is the process of improving your website’s ranking in the search results page. When a client goes on Google and types in certain keywords that you want to be associated with, you want to show up at the top of the screen. Otherwise, you may not get much attention and therefore not get enough clients.
If, for instance, your potential customers choose to search “best pest control company near me”, and they see a bunch of websites pop up on their screen, do you think they would scroll all the way down or even look through the 2nd page? We don’t think so either.
Studies show that 90% of traffic stays within the first page of results and focuses on the first 3 links only. Because of that, your goal in promoting online should be to get a spot in that top 3. By practicing the best pest control SEO strategies, you increase your chances of doing just that.
What Benefits Can You Get From Pest Control SEO?
Apart from ranking well on the search results page and getting noticed more, having good pest control SEO has a lot of other benefits to it. Below are the top 10 advantages you stand to gain from investing in your search engine optimization.
#1 SEO Boosts Your Credibility
Websites that rank higher on the search results page are typically considered to be of higher quality and more trustworthy compared to those who rank at the bottom. Potential clients that find you on the top 3-5 links will automatically be more inclined to trust you and consider hiring you.
#2 SEO Does Not Have To Cost A Lot
If you opt to do your pest control SEO strategy yourself, there are ways in which you don’t have to spend too much of your budget. You will, however, spend a lot of your time, which is a resource that is just as valuable.
The goal of SEO is to help clients find you organically. This means that you do not have to put in an advertising budget just to boost your content. The best ways to get more organic leads is by improving your content marketing and your social media strategy.
#3 SEO Gets Your Message Out There
Just like how content marketing supports your SEO, your SEO returns the favor by getting your message out there! Search engines continually promote your website pages packed with useful information and images. This in turn helps you communicate better and faster with your target audience. Content and SEO definitely work hand-in-hand by benefiting from each other.
#4 SEO Maximizes Your PPC Campaigns
PPC stands for Pay Per Click, which are the advertisements you invest part of your budget on. PPC helps your website and its pages appear at the very top of paid search results. SEO, on the other hand, does the same thing except it does not require you to put in any money.
If both your SEO and PPC marketing are doing well, both results (paid and organic) can then show up at the top of the page. This not only gets you more screen time, but it immensely boosts your brand’s credibility and authority.
Furthermore, pages that are performing well organically would also be great to use for your PPC advertising, especially if the keyword/s you are targeting have a low cost-per-click rate.
#5 SEO Gives You A Competitive Advantage
If your competitors have been doing their research, they are most likely working on their SEO already. Those who invest heavily in SEO have proven to outrank their competition and gain a larger market share. With competitive analysis and market research, you can use your competitor’s strengths and weaknesses to your advantage by considering the data in your SEO strategy.
#6 SEO Helps You Reach A Wider Audience
While each of your marketing campaigns should be targeted towards your customer’s specific buying stage, your SEO strategy can attract everyone who has the intent of connecting with your brand – no matter what stage of the buying funnel they are currently in.
This is because marketing campaigns are geared towards the demographics of your potential clients, while SEO is focused on keywords. By reaching a wider audience, you also get to improve your overall brand awareness.
#7 SEO Improves Website Usability
The steps you need to take in order to make your website optimized for search results are the exact same steps that build a solid, high quality site. Therefore, in the process of trying to rank higher, you essentially also create a more worthwhile investment that your company could maximize and benefit from for a long time.
#8 SEO Offers Quantifiable Results
With the right set of tools in place to track your pest control SEO progress, you get to enjoy specific and quantifiable results. You can gather data such as changes in ranking, conversions, traffic, your reader’s typical buying journey, and so much more. All of this can help you in making more calculated risks and distinguishing which areas you have more opportunities in.
#9 SEO Improves User Engagement Rates
When your site is properly optimized, it organically brings in traffic of higher quality. Your content will have a higher chance of matching the searcher’s intent, and once this happens, they will most likely engage with your brand more, decide to convert, and boost your ROI.
#10 SEO Keeps Your Team On Their Toes
No one knows the exact criteria that Google uses in order to rank websites accordingly. What we do know is that there are multiple tools and strategies that improve rankings as you go along and stay consistent. Because search engines (just like all tech) are ever evolving, your business needs to stay up-to-date on all the best practices, tools, and the like to consistently rank high.
While this may seem like a lot of effort, it means that you get to understand your customers, your competition, and the digital world better – all of which are essential to have a long lasting and successful brand.
Can You DIY Pest Control SEO?
Yes, you definitely can! In this day and age, almost anyone can gain access to the necessary tools and resources in order to successfully do pest control SEO. If you opt to give it a go, we have 5 essential tips to get you started on the right foot.
Tip #1: Optimize Your Google My Business (GMB) Page
Your GMB page is where your local pest control SEO mostly relies on. Whenever a potential client within your serviceable area types in your targeted keywords, they will be greeted with links to 3 relevant companies bound within a box, complemented with Google Maps pinning each of their locations on the side. This is called a “map pack”
The map pack will show up above all the other search result links and will easily catch the attention of curious internet searchers. In fact, many believe that getting ranked in the map pack is just as important as getting a top spot in the search results page.
In order to optimize your GMB, do the following steps:
- Prepare a concise description of your company that highlights your values and offerings.
- Clearly list down your services in order for potential customers to easily narrow you down.
- Input your hours and serviceable areas
- Use only high quality images of your office, team, and other relevant photos.
- Gather as many positive reviews as you can
Tip #2: Build Enough Citations
Citations are mentions of your business around the internet. The more of these you can gather, the more visible your online presence will be. It’s important, however, that the information displayed in each citation is consistent and up-to-date. The best ways to build your citations are:
- Submit your information to sites like Yelp, Bing Places, YellowPages, and the like.
- Get more reviews.
- Get featured in digital magazines, websites, blogs, and other platforms.
- Write a guest post for authoritative blog sites.
- Partner with other companies that you can benefit from, and who you can also provide value to
Tip #3: Target Relevant Keywords
All the content that you create for your pest control SEO should center on the keywords and keyword phrases that your ideal clients would be searching for online. This increases your chances of matching with the searcher’s intent, and garnering high quality leads.
Tip #4: On-Site Pest Control SEO
Work on your on-site SEO. This pertains to all the information within your website and blog pages, such as:
- Title Tags
- Meta Description
- H1 and H2
- Text Body
Tip #5: Off-Site Pest Control SEO
This pertains to all the online marketing efforts you make outside of your website, such as:
- Guest Posts
- Social Media Platforms
When To Outsource An Expert?
No matter how well-versed you are with technology and online marketing, a lot of other factors fall into play regarding how successful your pest control SEO can be, such as:
- How competitive the pest control industry is in your area
- The resources within your reach
- How much time you can invest without forsaking other areas of your business
- And others.
Sometimes, it is more practical and may save you money in the long run to outsource an expert from the get go. This way, they can deliver quality results with less effort and time compared to someone who is just learning the ropes or is busy with multiple facets.
What 5 Things To Consider When Choosing An SEO Agency?
When outsourcing an SEO expert, you expect them to be trustworthy, knowledgeable, and professional. However, in choosing the best agency for your brand, it could be difficult to determine which one can truly offer quality results.
To guide you, here are the top 5 things to consider before hiring an SEO agency.
#1 Define your goals
Before reaching out, it is important to know what exactly you are looking for. By defining your SEO goals, it would be easier to narrow down which agency offers the right kind of services that meet your needs. Things to think of are:
- Which part of your marketing needs improvement?
- What part of the business are you having difficulty with? Is it brand awareness, lack of appointments, or perhaps not enough website traffic?
- What is your ideal timeframe?
#2 Communicate your budget
Determine how much you can afford to spend and what is a practical budget to stick to when investing in your pest control SEO. Once you set that, find an agency within that range. However, keep in mind that this type of service is very valuable and can offer positive ROI in the long run. Therefore setting a fair and realistic budget can help you find more quality agencies.
#3 Be mindful of guarantees
SEO is not supposed to deliver instant results. It requires months of consistent dedication in order to start seeing a positive return. This is because SEO is meant to build a solid foundation for your brand that can last you a long time, not just quick boosts to go viral for a week. Furthermore, Google’s algorithms are ever evolving, and it would take quality work and skills to keep your rank maintained despite the uncertainties. Stay clear of agencies that promise fast and quick results, because more often than not, they are using black-hat techniques that can only hurt your brand.
#4 Read up on reviews and look over their portfolio
Check testimonials, read reviews, look at their portfolio, and even ask them direct questions regarding past projects. It is important to understand how the agency works, the types of strategies they apply, and how they address different kinds of challenges.
#5 Schedule a consultation
Last but not the least, hear from them directly so you can better determine your dynamic, get to know the team involved, and see how well you connect with them.
Why Pest Control SEOS?
Pest Control SEOS is the #1 niche SEO agency that caters only to pest control companies. We have worked with countless top-ranking companies and have been featured in multiple publications such as Los Angeles Inquirer, NYC SUN, Digital Journal, and Dallas Sentinel.
You can find ou
We offer a FREE, no-obligation 1-On-1 Consultation with our CEO and Founder, Gary Gill. Unlike other businesses, our CEO is very hands on and personally reviews each of our client’s websites to ensure that they are up to standard. He also helps in developing strategies and works just as hard as the rest of the team to get you those quality leads.
You can review all our case studies on our website pestcontrolseos.com where you can also find a detailed guide of our SEO process.
Want to know if we’re the right fit for your brand? Call us today!